Question 2: How effective is the combination of your main product and ancillary texts?

It was our intention to create three products, our main product and ancillary texts, which worked together to promote our band through a successful marketing campaign and thereby reach our audience. In order to achieve this we have needed to strongly consider the brand identity of D4MES and ensure that there is a consistency among the music video, album cover and website by incorporating synergy.

An example of a synergistic marketing campaign is that of Neon Jungle's which can be seen in the images below. Their marketing campaign has been influential as their brand identity is strongly conveyed across each of the platforms.

The images below show how we have used a synergistic marketing campaign across our three products for D4MES. 

D4MES' Website
The website acts as the hub of the marketing campaigning an connects the three products together. It is important for a website to appeal to audiences and to engage them. We believe that we have done this through the range of information, purchasing opportunities and interactive opportunities available to them on our website. Below is a Prezi demonstrating how our website includes the above components.

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Richard Dyer's Star Theory
There are three parts of Richard Dyer's Star Theory that are particularly relevant to our artist:

1. Audience and Institutions - this is the idea that stars are made by a record label primarily for money purposes and so essentially the artist is a product of the record label. The purpose of the artist therefore is to make money out of the audience, who respond to the artist's personality by spending their money on the various merchandise associated with that artist. 
2. Hegemony - this is the idea that stars represent particular cultural attitudes and will therefore promote an ideology tied in with this. These attitudes are often reciprocated by audiences and as a result, the star's persona is enhanced.
3. Character and personality - this is the idea that a star begins its career as a 'real' human but then transforms into a construct which provides an image of their time and culture, hence the product of a particular generation. Moreover, stars will often try to establish their personality through their songs and performance and will aim to achieve star identity with their debut album.

Below is some analysis of how we have successfully conveyed D4MES' star identity and how we have used and developed Dyer's theory in order to do this.

Overall, we have achieved a synergistic marketing campaign by ensuring that all of our three products have a consistent look and by making sure that there is a consistent brand and star identity, and these different aspects should work together to engage our audience.