Question 5: How did you attract/address your audience?

We attempted to attract our audience by researching theories and incorporating them into our film. Additionally, we shared the film with people we knew, in order to get feedback.


The Uses and Gratifications Theory helped us to attract our audience:




We also tried to attract our audience by including conventions of the genre, such as mystery, femme fatale and crime.

Response from Audience
We created a survey using 'freeonlinesurveys.com' to get general feedback on our opening sequence.

Gender

Age

14 people took the survey and only one was male. Over 90% were in the 16-25 age category.

We then asked if they would watch the rest of the film and got extremely positive feedback from the majority. Only one person said no because they found it 'boring'.

People also seemed to understand what was happening, which can be seen in their responses:

 We did get some criticism, mainly to do with the acting and script being slightly 'cheesy':

Conclusions:

• I think the 15-30 target audience was a good choice as 13/14 who took the survey were 16-25 and 13/14 enjoyed it as they would have continued to watch the film.
• I believe our plot was fairly easy to understand as the feedback indicates that they understood what was going on and all the hints about Stacey's character and what she was going to do.
• Thanks to the criticism, next time if we were to re-shoot the film, we would make Stacey's lines seem more natural and think of some lines which are less 'cheesy.'

Below is an audio file of two people's feedback that I got. They are 16 and 17 year old girls.