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Monday, 20 October 2014

'Big Hero 6' Case Study Introduction



1. Film genre and type of production?
  • Animation/Action/Comedy. PG certificate for action and some rude humour. 
  • High concept, high budget (animation studios required etc)
  • Sources: IMDb, official trailer. 

2. What's the film about?
  • The bond that develops between inflatable robot Baymax and prodigy Hiro Hamanda, who team up with a group of friends to uncover a criminal plot. Set in San Fransokyo. 
  • Themes: good vs bad, friendship, coming of age, superheroes. 
  • Sources: IMDb, Wikipedia, official trailer.
3. Global and UK release dates? Where and what formats?
  • Theatrical release dates range from 23rd October 20124 (in Japan) to 11th February 2015 (in France, Netherlands, Belgium). UK: 30th January 2015, USA: 7 November 2014. 59 countries.
  • Staggered release dates on a global scale. Advantage: builds excitement worldwide. Disadvantages: piracy, negative feedback. 
  • 3D formats
  • Will also be shown at film festivals including: Tokyo International Film Festival, Philadelphia International Film Festival 
  • Sources: IMDb, Wikipedia, Facebook page, official website, Twitter
4. Nationality of the film?

  • USA. Predominantly American cast and crew, and an American production company.
  • Originally going to be set in Tokyo. Changed to San Fransokyo to make it multi-ethic. Now more like to appeal to people on a global scale.
  • Sources: Wired magazine, Marvel, Wikipedia
5. Institutions behind the film's production and distribution? Where are they based? 
  • Production: Walt Disney Animation Studios, Walt Disney Pictures. 
  • Distribution: Walt Disney Motion Pictures (with various bases worldwide inc: Argentina, USA, France), Forum Hungary (Hungary). The different bases for WDMP means there is expertise in different areas which is good because markets vary. 
  • Sources: IMDb Pro, Wikipedia, Disney Animation Studios
6. What's the films production budget? What's the source of finance?

  • Approximate budget not mentioned but clearly high budget. My estimate is between $150 million and $250 million.
  • Financed by Walt Disney AnimationStudios.
  • Sources: Wikipedia, Disney Animation Studios 
7. Any connection with other films?
  • Disney Animation Studios have also made Frozen and Wreck-It Ralph.
  • Don Hall (a director, animator and writer) has worked on other Disney animations inc: Princess and the Frog, Tarzan, Brother Bear.
  • The X-men franchise has the characters 'Sunfire' and 'Silver Samurai' 
  • Sources: IMDb, official trailer.
8. Who's the director?
  • Don Hall. Director, animator and writer. Directed and part-wrote 'Big Hero 6.'
  • Chris Williams. Writer, animator and director. Work includes 'Bolt' and 'Mulan.' Co-directed 'Big Hero 6'.
  • Sources: IMDb

9. How has the film been cast? Who's in it?
  • Starring: Ryan Potter as Hiro Hamada, Scott Adsit as Baymax, Jamie Chung as GoGo Tomago, Damon Wayans, Jr. as Wasabi and Génesis Rodríguez as Honey Lemon.
  • Sources: Wikipedia
10. Core audience? Secondary/tertiary markets?
  • Core: families.
  • Secondary: parents, fans of Disney, fans of the Marvel comics, fans of special effects, fans of the band 'Fall Out Boy'
  • Sources: Amazon, Marvel, official trailer, Kerrang


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